Posts Tagged 'wine selling'

Wine Scores – Do They Matter

Sommelier Jodi Fritch

Sommelier Jodi Fritch


Do wine scores matter?

 This seems to be a favorite topic among bloggers and wine consumers, so let me throw ‘what I believe’ into the ring.  You have to love the internet!

What if I like a wine that has been rated poorly?

What if my friends find out?

OMG!  Seriously!  Relax – this is supposed to be fun.  This is wine.  Swirl it, smell it, taste it, and decide one very important thing . . . do you like it.

However, let’s talk about the way wines are evaluated and perceived, and how you can apply some of this to your own wine tasting experience.  The only way to learn this is lots of practice.  I know, terrible news.

Professional wine tasting is based on two things, objective and subjective evaluation of the liquid in your glass. An objective evaluation of wine will provide the taster with information regarding the more concrete qualities of wine (acidity, sweetness, and tannin).  These qualities are roughly measurable and experienced in the same way by most people.  These qualities are measurable when we remember that on a scale of low to high – medium is the norm.

Subjective evaluation of wine will provide information regarding the wine’s smell and taste.  These qualities are interpreted by an individual’s memory.  They are perceived differently by an individual based on their past experiences.

While it is important to note that professional wine critics taste hundreds of wines every year, it is also important

Do Wine Scores Matter

Do Wine Scores Matter

to note that this is done so in a very sterile environment and independent of food and the company of good friends, which in tampawinewoman’s opinion, always enhance the wine drinking experience.

The end game is all about how you interpret the wine, whether you are comfortable with the wine’s value (the enjoyment of the wine versus the price paid for the glass or bottle), and ultimately whether you love or hate the wine.

The thing that wine critics have over us “regular” people, is that they taste more wine then we could imagine (and I can imagine a lot).  Therefore, they are comfortable with the process of evaluating wine.  Learning to taste wine like a professional is a skill, something that with practice you can learn.  Lots of thoroughly enjoyable practice!

Holiday Stress

Sommelier Jodi Fritch

Sommelier Jodi Fritch

Dear Wine Stores:
It is with heavy heart that I write to you during this holiday season.  I must request that you stop staffing your stores with employees who are completely uneducated about wine and have no desire to learn.  Additionally, I must request that if you insist in continuing this practice that you have them refrain from distributing bad information to customers.
Sincerely,tampawinewoman

Dear Wine Consumers:
If I had only one wish this holiday season it would be that you re-evaluate where you are buying your wine.  We are so lucky to have some really great wine shops in the area filled with both knowledgeable staff and knowledgeable consumers that it would only make sense to support such places.  If you live in the Tampa Bay area, please email me and I will tell you where you can visit such a store close to your home.  
Sincerely,tampawinewoman





I MUST RANT just for a second 

So … here’s the deal … I had a fantastic wine dinner at my house this weekend.  All Australian themed.  My friend called me up and said, I would like to buy some wine for the dinner, can you recommend some bottles.  Happily I responded with a list of bottles that I know are readily available.  

As we were discussing the wine selections over appetizers I could not believe the ‘bad’ and ‘just plain horribly wrong’ information that she had received from the ‘wine person’ at the ‘big and large’ wine store.  There are so many people out there handing out incorrect information about wine and confusing everyone, what’s one more, right.  

During this holiday season find a wine store that you love, and a wine person you can trust.  Let’s support the small wine stores, who staff their stores with love and passion and have in place a staff that can truly assist you with correct wine information.

FYI – they do make sparkling wine in Australia! and you do sell it – as I saw it on your shelf just two days before in large supply.

Wine is Everywhere!

Sommelier Jodi Fritch

Sommelier Jodi Fritch

Wine is Everywhere!

I have great news for all of us wine enthusiasts … wine is everywhere.  It’s as if the whole world is saying “cheers!”, all while endorsing your appreciation for the juice.  If you’re as passionate about wine as I am, you have to agree … it’s AWESOME.

It’s being sold at fine wine stores, mega wine and spirit superstores, Target, Walmart, Sam’s Club, Costco, grocery stores, drug stores, you can even buy wine at gas stations (choose wisely, for selection is limited, but it will do in a pinch).

It’s on television and movies.  All types of movies from romantic comedies to action packed thrillers.  It seems that everyone has time for wine.  I’ve seen it on soap operas and sit-coms.  They are not just drinking this stuff either. They are going to wine tastings.  They are owning vineyards.  They are really involved.

This week I was blown away when my son informed me that he was given a bottle of Pinot Noir in the video game World of Warcraft.  That’s right its even in video games now.  At least it wasn’t any F***ING MERLOT!

So, stop anywhere, buy some wine.  Pour yourself a glass and toast pop-cultures endorsement of your passion for the juice.

Seen wine somewhere surprising lately?  Let me know or comment below.